How much time do you spend with a potential client or
patient? How many questions do you answer before they agree to move forward. Is
it an average of 30 minutes, 2 hours or weeks of time?
All of that time could be seen as time wasted. But is it?
NO! It was the opportunity for you to perfect your craft, improve your
communication skills and get to know another person. Am I encouraging you to
meet a lot of people whom never “sign on the dotted line”, NO! I am encouraging
you to use what you learn from each of these experiences to improve your offer
and or how you make your offer.
I have begun a Social Media Seminar. It is being taught by Angel Oakley with Unicatis. http://unicatis.com/angeloakley. I thought I knew a fair amount about social media, but I have now learned, the more you think you know, the more you have to learn.
I could post to social 24/7 and still have posts to make, things to learn, and improvements to make to my Google ranking. So what is a small business owner to do with all of the social media out there and limited resources?
Make a plan and stick with it.
If I had a dollar, or forget that… even a penny for each time I have heard that, I would be a rich woman. I understand that economic times are tough and we need to be extra aware of the bottom line. However we also need to grow and maintain our business.
If you don’t feel that you can invest in marketing to grow your business, invest in maintaining and gaining referrals. Invest in your business and invest in yourself.
Create a communion plan for existing customers that contains the following.