If I had a dollar, or forget that… even a penny for each time I have heard that, I would be a rich woman. I understand that economic times are tough and we need to be extra aware of the bottom line. However we also need to grow and maintain our business.
If you don’t feel that you can invest in marketing to grow your business, invest in maintaining and gaining referrals. Invest in your business and invest in yourself.
Create a communion plan for existing customers that contains the following.
1. Thank your customers for their purchase or business
2. Talk with your customers and show interest in their lives.
3. Ask for referrals.
4. Thank them for referrals.
5. Offer a referral reward or discount.
Establishing a plan and sticking to that is key. If you have a plan they will come.