I have begun a Social Media Seminar. It is being taught by Angel Oakley with Unicatis. http://unicatis.com/angeloakley. I thought I knew a fair amount about social media, but I have now learned, the more you think you know, the more you have to learn.
I could post to social 24/7 and still have posts to make, things to learn, and improvements to make to my Google ranking. So what is a small business owner to do with all of the social media out there and limited resources?
Make a plan and stick with it. Set a goal for Twitter, face book, Google +. Decide on a number of posts you will make per week, a number of people you will engage with each day, and make sure you do it. Engage, talk with people, add them to your circle and label them as “virtual contacts”.
Have a presence and keep it. You may have 5 hours to devote to your online presence each week, devote them. Talk with people and make connections as you would at a networking group.
These efforts may take some time to complete, but the rewards will come to fruition. Be patient and diligent in your efforts.
Social media is not going away. Maintain your presence to keep your business relevant on the web and to expand your network.